"We felt this was quite innovative compared to Twitter, where it has to be a two-way conversation.", commented Sheena Sauvaire, Topshop's Global Marketing Director. "You can really engage with the app when you want to. When people open the app, they can be sent content via Chirp and there are specific places to interact with it."
"Topshop for a long time has been supporting up-and-coming creative talent," said Sauvaire. "We wanted to extend that to the tech space as well."