1



Twitch and Blizzard Entertainment Make Last-Minute Deal for Overwatch

Twitch Overwatch
Joshua Rowe
Joshua Rowe
Jan 11, 2018 • 1 min read • Posted in News


The online game streaming platform, Twitch, and Blizzard Entertainment, developers of the popular game Overwatch, have struck a last-minute deal that will help esports become more mainstream around the globe.

The $90 million, two-year deal between the two companies gives Twitch exclusive worldwide rights to all Overwatch League matches, which will be available to watch in English, Korean, and French.
GameStop, Inc.

Piers Harding-Rolls, head of games research at IHS Markit, stated:

Blizzard has cut it fine by announcing Twitch as its streaming partner for the Overwatch League just a day before the start of the competition in Los Angeles. There is no doubt that the delay in confirming the distribution deal will have impacted negotiations by teams for sponsorships and will give Twitch very little time to build awareness before the first match, which suggests the opening matches may have relatively low viewing numbers.


Our fans love to engage with content on Twitch, and we wanted to drive significant viewership of the Overwatch League in its inaugural season and beyond.

Armin Zerza, chief operating officer of Blizzard Entertainment

With Twitch being the largest video game streaming platform in the world, this is no doubt a great move by both companies to spread awareness of the game and the league, and making this available for fans and viewers.

Missing from the deal is China, who is currently home to the most prominent esports viewing audience. However, Harding-Rolls predicts there will be a separate announcement about media partnerships in the country coming soon.

You May Also Like

Gear of War

Easy games to play when you want a lazy weekend

Easy games to play when you want a lazy weekend

Darron Dixon
Jan 11, 2018
High Fives3 Comments0
Praise Gaben money

A guide to make the most out of your gaming budget, mostly for PC

A guide to make the most out of your gaming budget, mostly for PC

Darron Dixon
Jan 11, 2018
High Fives1 Comments0
Star Wars: Battlefront II loot box

Loot Boxes On Any Scale Harms Impulse Buyers

Loot Boxes On Any Scale Harms Impulse Buyers

Darron Dixon
Jan 11, 2018
High Fives1 Comments1