Bruised woman on billboard heals as people pay attention to her
A new billboard campaign that launched in London is hoping to open a few eyes about domestic violence with a use of facial recognition technology.
This billboard, installed at Canary Wharf, depicts a woman with a bruised face that changes and heals as passersby stop and heed the words "Look at me".
Facial recognition technology is used to clock when people are paying attention to the billboard, updating the view count at the bottom of the board and gradually altering the image as the view count increases.
The billboard is a collaboration between London ad agency WCRS, charity Women's Aid, and photographer Rankin. The billboard will be displayed at several Ocean Outdoor locations over the weekend, including the Westfield shopping centre and the Brimingham Bullring, ahead of International Women's Day.
"Domestic violence is experienced by hundreds of thousands of women every year, but many feel unable to tell anyone because they think that they won't be believed or that people won't understand," Women's Aid's Polly Neate says.
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