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Best Buy discontinues their Gamers Club Unlocked program - what happens next?

Best Buy storefront
Joshua Rowe
Joshua Rowe
May 25 • 1 min read


Electronic retail giant Best Buy has recently announced that all sales of Gamers Club Unlocked memberships have halted. The membership program initially offered 20 percent discounts on new video games and pre-orders for its registered members.

The retailer had reportedly announced the discontinuation of their membership service to its employees via an internal memo last week, that Twitter user Wario64 partially published on their account:




The SKU for purchases of the membership program has been deactivated so memberships can no longer be sold to or renewed by consumers.

GCU has been a long-time running program at Best Buy, initially starting as a two-year membership at the cost of $99.99, but then dropped substantially in March 2015 to $29.99.

Store employees and associates are unclear if the program will be discontinued permanently or on a temporary hiatus to be restructured or rebooted. We've contacted the Best Buy corporate offices and haven't received any new details as of yet, but we'll keep you posted if anything new arises out of the situation.

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